Whether you are an office manager offering coffee to your staff or you are in the HoReCa industry offering the best quality coffee to your customers, there are many ways using Fairtrade coffee and other products is good for your business.
As a society, we are becoming more aware of the need to take responsibility for our impact on the earth. Consumers are increasingly caring about ethical business practices. So by using Fairtrade products, like coffee, tea, sugar and chocolate products, you are showing that you actively making ethical business choices. Not only will you have great quality products, but you are displaying to your staff and your customers that you are a fair and ethical business. Consequently boosting your reputation.
Social & Environmental Commitments:
Coffee was one of the first products to be certified as Fairtrade and is now widely available from a wide range of origins. By offering Fairtrade coffee to your customers or to your staff, you are contributing to any Environmental Management System (EMS) or Corporate Social Responsibility (CRS) commitments you have made.
Not only will you have great quality coffee for your customers or staff but you will also be helping to reach your sustainability goals. When it comes to claiming to be a sustainable company, seeing is believing. By using Fairtrade products, it is a testament to your claim.
A business’s ethics are becoming increasingly important to staff as Millennials become the fastest-growing population of employees. Many surveys have shown that Millennials place value on working in places where ethics and values are important, increasingly even over the financial rewards. With work life and personal life becoming more and more intertwined, 9 out of 10 Millennials stated that they would consider taking a pay cut to work at an organisation which aligns with their personal ethics and values.
Latest studies show that fewer Millennials than ever believe that businesses act ethically. In showing that you take ethical matters seriously and that they are important to your business, you may even find morale amongst your staff begins to improve. By reflecting the issues regarded as important by your staff, you will create a closer working relationship with your workforce.
Taking the time to source Fairtrade products is a simple way to reflect your company’s ethical values. With over 4,500 Fairtrade certified products, buying Fairtrade has never been easier.