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WMF Brand Spotlight

February 15, 2018

WMF Logo

WMF LogoFounded over 160 years ago by Daniel Straub and the Schweizer Brothers, Louis and Friedrich, WMF began as a simple metal repair shop called ‘Metallwarenfabrik Straub & Schweizer’ in the southern German town of Geislingen an der Steige. 13 years later, in 1866, the Schweizer Brothers left the venture and the business was renamed ‘Straub & Sohn’, and so it would remain for another 14 years. By 1880, Straub & Sohn employed around 200 people and had a Berlin-based showroom that also acted as the company’s first retail outlet. It was around this time that Straub & Sohn merged with Ritter & Co., another metal goods manufacturer with more modern production facilities but less financial means, to form ‘Württembergische Metallwarenfabrik’.

From its inception, WMF had a lot going for it due to the success of its forebears. For instance, in 1862, when Straub & Sohn was still Metallwarenfabrik Straub & Schweizer, the company gained international renown and recognition when it won a gold medal at the World Exhibition in London. The profitability of Straub & Sohn combined with the modern processes and facilities of Ritter & Co. allowed the new company to hit the ground running and grow more than either of its parents could possibly have done.

In 1892, 30 years after the merger, WMF developed and patented what would become a signature technique that is still used by it today. Known as ‘Perfect Hard Silver Plating’, the technique allowed WMF to produce silver-coated cutlery that had thicker layers in areas that were more prone to use and therefore more likely to be scratched. This reduced the damage caused by unavoidable wear-and-tear, making WMF cutlery more durable and also more pleasing to the eye.

It was due to innovations such as this, that the company went from employing around 200 people in 1880 to between 3,000 and 3,500 in 1900. Under the guidance of Carl Hugele, WMF continued to garner praise and recognition locally, nationally and abroad and by 1910, WMF subsidiaries had opened in England, Poland, and Austria. Having several fixed bases around Europe opened the company up to a wider export market, resulting in the necessity for sales and promotional material to be printed in 12 different languages.

WMF continued to grow throughout the first quarter of the 20th century, acquiring an Art Nouveau metalworking company, Orivit AG, in 1905 and opening its own contemporary decorative products department, ‘Neue Kunstgewerbliche Abteilung’ (NKA), in 1925. The NKA, which translates to New Art-Commercial Department, specialised in producing ‘Ikora’ branded metalware, the designs of which were heavily influenced by the Art Decò movement and traditional Asian art styles. WMF’s Ikora brand was named after the way in which the surface of its metal products were treated, essentially using a combination of both chemicals and heat to give individual products that had been mass produced a unique, handcrafted aesthetic.

The Second World War hit the company very hard, with WMF losing almost all of its foreign presence. An aggressive campaign to regain what had been lost began in 1945, and by 1950 it had all but rebuilt. WMF subsidiaries could now be found in America, Canada, The Netherlands, Switzerland, Italy and Austria, foreign retail outlets had reopened, and the company once again employed a 3,000-strong workforce. By the mid 60’s, this number had doubled.

WMF Commercial Coffee Machines On Bibium

Though it began in the 50’s, the 60’s also saw WMF invest heavily in the area of commercial coffee machine manufacturing. WMF coffee machines quickly became known for their high-quality and soon they began appearing in restaurants, bars, cafes, hotels, cruise ships, and just about everywhere else a coffee machine would be needed. Though already popular and experienced in the area, 2006 saw WMF take over Schaerer AG, a Swiss coffee machine manufacturer that has been in the business since 1919, thereby solidifying its place as a leading manufacturer of coffee machines.

Almost 70 years after they began production, WMF commercial coffee machines have become amongst the most popular in the world. Bibium offer a wide selection of commercial coffee machines, with WMF’s machines rank highly amongst them. Below you will find just a snapshot of our WMF commercial coffee machine range, however, if you’d like to find out more please feel free to call us on 0800 955 2129, email us at [email protected], or get in touch via our contact form.

WMF 1500S Bean-To-Cup Coffee Machine

Designed to make up to 180 drinks a day and able prepare a single one in as few as 20 seconds, the WMF 1500S Coffee Machine can offer its users up to 48 different drinks in various strengths and sizes. Ideally suited for use in hotels, restaurants, and medium-to-large sized offices, the 1500S coffee machine has a built-in grinder and 2 spacious coffee bean compartments. This allows the machine to prepare coffee from scratch and the result is the freshest cup of coffee possible.

This technologically-advanced model also comes with a touchscreen for selecting beverages, and will even display instructions for basic maintenance, cleaning, and repair tasks, so that you will not need to keep a bulky instruction manual lying around. If you ever need to reference it, however, the WMF 1500S User Manual is available on our website.

WMF Barista-Style Bean-To-Cup Espresso Machine

The world’s first barista-style bean-to-cup espresso machine, this WMF coffee machine not only looks the part but can also make up to 300 cups of coffee a day. Complete with two automated steam wands for heating and frothing milk, the WMF Espresso machine has two in-built 550g bean storage compartments as well as two grinders to keep waiting times down and ensure each cup of coffee is as fresh as can be.

Easy to use and just as easy to clean, the WMF Bean-To-Cup Espresso Machine is available in a number of colours, allowing it to suit almost any style of decor. They also come with heatable cup storage, a steam jet capable of pre-heating 2 cups prior to use, and a touchscreen display that helps make quick work of preparing your perfect cup of coffee.

To learn more, you can find the WMF Espresso Machine brochure on their website.

WMF 1200F Bean-To-Cup Filter Coffee Machine

Capable of taking coffee beans and turning them into 0.5 litres of freshly brewed filter coffee in just 65 seconds, the WMF 1200F Filter Coffee Machine will provide the perfect express coffee experience every time. Designed to hold a maximum of 1kg of coffee beans at any one time, the 1200F machine can also dispense hot water at the push of a button, so there will be no need to wait for the kettle boil should anyone in the office fancy a tea or hot chocolate.

Versatile yet straightforward, these commercial coffee machines are perfect for use in offices, but will also excel in hotels, bars, pubs, restaurants, and other service industry environment. For more information, visit our website or download the WMF 1200F Brochure.