As an independent and specialty coffee producer, we roast on a small scale, so our coffee quality is never compromised. Large, high street coffee producers will have to buy 100,000 tonnes of coffee a year. Because they buy so much, they have to buy in a wide variety of beans – different origins, qualities, and tastes.
In order to get all 100,000 tonnes to taste the same, they over-roast the coffee to kill all the differences. A good steak and a bad steak both taste the same when they’re overcooked – it’s the same with coffee. Our coffee production is much more bespoke – we roast in batches to meet the needs of our clients, meaning our coffee is always fresh and tasting its best.